Rideshare Hub Pilot Program

Heritage Plaza Rendering for Ride Share Hub

*Artistic rendering of the proposed Rideshare Hub concept at Magnolia Avenue near Heritage Square. 

To further support downtown’s vibrant nighttime economy, the City of Orlando will launch a Rideshare Hub pilot program aimed at enhancing the downtown experience and improving traffic and safety in the area.

The new hubs, a first of its kind transportation concept in the nation, will offer dedicated pick-up lanes for cabs and rideshare drivers to help more efficiently move people out of downtown during late night hours. 

Locations and Features

Magnolia Avenue, near Heritage Square

  • public restrooms
  • enhanced lighting
  • dedicated security
  • mobile food vending (future phase)

Gertrude's Avenue, near Jefferson and Washington Streets

  • enhanced lighting
  • dedicated security
  • public restrooms (coming)
  • mobile food vending (future phase)


  • Friday and Saturday nights
  • Midnight to 3 a.m.

Estimated Pilot Launch

Spring 2019

The two Rideshare Hubs are part of a six-month pilot program. 

The hours of operation are based on data showing peak times in downtown when there may be traffic issues. Some of these issues may be caused by road closures which can lead to navigation confusion for both downtown patrons and drivers, therefore causing congestion. The goal of the hubs is to reduce this traffic issue. 

The city’s Downtown Development Board/Community Redevelopment Agency Nighttime Economy Manager, Dominique Greco, is spearheading the development of this hub concept for the city, and brought together rideshare companies, Lyft and Uber, as partners on the pilot.  Each company will create a functionality within their individual platforms to direct rideshare drivers and users to the hub closest to them when exiting downtown on Friday and Saturday nights.

Evaluation of the pilot program 

Through this pilot, the city will evaluate data and seek feedback from the community.   Additionally, the pilot will explore the hubs’ effectiveness as gathering spaces and drawing the public to them in an easily identifiable and organized approaches to leave late night in downtown Orlando. 

The Rideshare Hub pilot program is a result of the city’s downtown Orlando visioning effort, Project DTO, which identified the creation of highly connected neighborhoods and districts as a key vision for the future of downtown. 

Additionally, through the work of the city’s Nightclub Task Force, a recommendation from the Responsible Hospitality Institute’s Downtown Orlando Hospitality Zone Assessment was to change the current late night “push” into more of a “pull” effect. The implementation of this new concept aims to meet that goal by helping disperse evening goers to a variety of organized locations with desired amenities.